Social Media Experts

In the late 1950s, proponents of Word of Mouth Marketing began to reflect on the importance of opinion leadership and network influencers in shaping consumer behavior. Today, tools such as Twitter, Facebook, Pinterest, LinkedIn, and Google+ have perfected the role of influencers in building relationships and engaging customers. Social media conversations between consumers and brands are not simply sales pitches, but rather open, honest, and transparent interactions to help develop relationships and encourage brand loyalty in the long run.